Connect it in five clicks
Blotato is a publishing tool — it holds the connections to your Instagram, TikTok, LinkedIn, Facebook, Threads and YouTube, and posts on your behalf. The good bit is that it also exposes itself as a connector, which means Claude can drive it for you. You talk, Claude does the clicking.
Set up your Blotato account first at blotato.com and connect your social accounts inside it. Then come back to Claude and do this.
Open Claude and hit the plus
The + button next to the message box. Same one you'd use to attach a file.
Go to Connectors
In the menu that opens, choose Connectors.
Manage connectors
Click Manage connectors. This drops you into the full list of things Claude can be wired into.
Add Blotato
Find Blotato, hit add, and authorise it with your Blotato account. It'll bounce you out to log in and straight back again.
Check it took
Back in the chat, paste the prompt below. If Claude lists your accounts, you're connected and you can stop fiddling.
Can't see Connectors?
Two usual culprits. One: you're on an old version of the app — quit it fully and reopen, or use Claude in the browser. Two: connectors aren't available on every plan, so check what yours includes. If the menu is there but Blotato isn't in the list, add it as a custom connector using the MCP URL from your Blotato account settings.
The three prompts
These are the three I actually run. Everything else I do with Blotato is a variation on one of them. Paste them straight in — Claude works out which Blotato tools to call.
Your Instagram numbers, in English
This is the one that changed my content strategy. Not a dashboard full of charts — a straight answer to "what's working and what should I make more of".
Turn a reel into Threads posts
You already did the thinking when you filmed it. This gets three more posts out of that same thinking without you writing anything from scratch.
Publish everywhere at once
The one that saves the most time and needs the most care. Note the approval line at the bottom — leave it in.
Keep that last line
"Wait for me to say go" is the difference between a good morning and a very bad one. One wrong caption goes out to six platforms simultaneously, and you can't unsend a LinkedIn post from a client's feed.
Sabrina's 7 free Claude skills
Sabrina Ramonov built a set of seven Claude skills for running social media, and she's given them away. A skill is just a folder of instructions Claude reads before it starts — so instead of you re-explaining your brand every time, Claude already knows the job.
Grab them from Blotato's help docs. Her write-up on how they fit together is at sabrina.dev.
brand-brief
Interviews you once about your business and your voice, then every other skill reads from it. Do this one first or the rest will guess.
post-writer
Writes the actual posts, using the brand brief so it sounds like you rather than like a marketing agency.
post-grader
The sleeper hit. Scores a draft and lists the top fixes. Hook strength carries half the score, which is about right.
viral-hooks
A library of proven hook frameworks. Use it when you've got the idea and the first line is refusing to arrive.
content-coach
Ideation. What to make, based on what you're actually trying to sell rather than what's trending.
repurpose + post-scheduler
One long piece into many short ones, then out the door via Blotato.
Installing them: in Claude Code or Claude Desktop, unzip the download and drop the skill folders into ~/.claude/skills/, then restart. For claude.ai and Cowork, upload each SKILL.md file one at a time under Customize → Skills → Add → Upload a skill.
Order of operations
brand-brief → content-coach → post-writer → post-grader → publish. Skipping straight to post-writer is why people say "the output sounds generic". It sounds generic because you never told it who you are.
What a real week looks like
I'm a one-person team publishing over 150 pieces of content a month. This is the loop, not a fantasy version of it. Two proper sittings a week and a lot of small approvals in between.
Monday — ask what happened
Analytics prompt. Ten minutes. I find out what got saved and shared rather than what got liked, and that decides what I film.
Tuesday — film in one batch
All the videos in one sitting, one outfit, one setup. Batching is what actually buys back the time — the software just stops me losing the afternoon afterwards.
Wednesday — transcribe, caption, schedule
Bulk-publish prompt. Claude transcribes everything, writes per-platform captions, shows me the whole schedule. I read it properly, fix two captions, say go.
Thursday — squeeze the text out
Reel-to-Threads prompt on the best two videos. That's six text posts from work I'd already done.
The tool isn't the strategy
Blotato distributes. It doesn't decide what's worth saying. My numbers moved because I started making more of what the analytics said people were saving — the software just meant I stopped losing whole afternoons to uploading.
The honest catches
I use this daily and I'd recommend it to a friend. Here's everything I'd tell that friend before she signed up.
It's a paid tool, and that's my affiliate link
Blotato isn't free — check the current pricing at blotato.com before you commit, because plans and limits change. My link is an affiliate link: it costs you nothing extra and it pays me a bit if you subscribe. I'd be using it either way, but you deserve to know which links have money attached.
Always read before you approve
Bulk publishing is the best feature and the riskiest one. Claude will occasionally write a caption that's fine for TikTok and slightly unhinged for LinkedIn. Read the schedule properly every single time. It takes two minutes and saves you an apology.
Instagram analytics depend on the platform, not on Blotato
You need a business or creator account connected properly, and you only get what Instagram's API is willing to hand over. If a number looks missing, it's usually the platform holding it back rather than the tool failing. Seven days is also a small window — don't rebuild your entire strategy on one quiet week.
The free skills work without Blotato — mostly
Six of the seven skills are pure writing and thinking, so they work whether or not you ever pay for anything. Only post-scheduler needs Blotato connected, and without it, it just writes the post to a file for you to paste manually. Worth knowing if you want to try the skills before spending money.
Transcription isn't perfect
It's good, not flawless — accents, names and product names get mangled. That's why the reel-to-Threads prompt asks to see the transcript first. Give it ten seconds of your attention before it becomes six posts built on a misheard word.
Ready to go deeper?
Here's where to go if you want more of this.
Wright Mode Membership
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Claude Code Masterclass
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