The launch-promo prompts
These are the whole point of this page. Install video-shotcraft (that's one step, below), open Claude Code in an empty folder, swap in your own sales page URL, and paste. Claude does the rest.
The launch promo
The main event. Claude storyboards the video first, picks shot styles that suit your brand, films real captures of your actual page, layers in sound design, and renders it vertical for Instagram.
Before you paste
Swap [YOUR SALES PAGE URL] for the actual link — your sales page, homepage, booking page, whatever you're promoting. The more the page shows off your offer, the better the captures look.
The square ad version
Once the vertical promo exists, get the square cut for ads without rebuilding anything.
The 15-second teaser
Short attention spans get their own cut — perfect for Stories and a pinned reel.
The ready-made template
Not sure where to start? The skill ships with Ink Press — a complete, pre-built 36-second promo template. Ask for it by name and Claude fills it with your product.
What video-shotcraft actually is
video-shotcraft is a free skill for Claude Code (it works with Codex too) built by Vincent Wei. A skill is just a folder of instructions Claude reads — this one teaches Claude how to be a motion designer. It picked up over 3,000 GitHub stars in its first few weeks, which for a video tool is a small stampede.
Instead of you learning an editing app, Claude storyboards your video shot by shot, animates it, adds sound, and renders a finished MP4 — using Remotion, a tool that builds video with code, running on your own computer.
104 shot recipe cards
Pre-built cinematic shots Claude can call by name — each with its purpose, energy and timing already worked out.
Real captures of YOUR page
It films your actual sales page or product — camera moves gliding over the real thing, not stock footage pretending to be you.
Sound design included
149 sound effects and 5 background tracks, beat-synced to the cuts. The polish that makes a promo feel expensive.
161 motion previews
A browsable gallery of motion styles — see them moving, pick the ones that feel like your brand.
The real repo
It's free and open source. Have a look before you install: github.com/Vincentwei1021/video-shotcraft
Install it in one step
No downloads page, no setup wizard. Open Claude Code and paste this — Claude fetches the skill and wires it in for you:
That's the whole install. (If you're comfortable in the terminal, the README's one-liner npx skills add Vincentwei1021/video-shotcraft does the same job.)
The honest catches
It's genuinely good, and it's genuinely free for most of us — but read these before you build your whole content plan around it.
The Remotion licence
The skill itself is free (Apache 2.0 licence). But it renders video through Remotion, which has its own licence: free for individuals and small teams, but bigger companies need a paid Remotion licence. If that's you, check remotion.dev/license before shipping client work.
It renders on your computer
The video is built locally, not in the cloud — so a render takes minutes, not seconds, and your laptop fan will let you know it's working. The README recommends a recent Node.js (Claude can set that up for you if it's missing).
First draft, not final cut
Treat the first render like a first draft. If a shot feels off, tell Claude — "make shot 3 slower", "swap the music for something calmer" — and re-render. That's the workflow, not a failure.
The sounds are covered
The bundled sound effects and music come under Mixkit's free commercial licence, so you can publish promos with them without a licensing headache.
Ready to go deeper?
Take your skills to the next level with these resources.
Wright Mode Membership
Join a community of women entrepreneurs implementing AI and automation in their businesses. Live calls, templates, and ongoing support.
Claude Masterclass
Learn how to use Claude like a pro. From prompting fundamentals to building real workflows that save hours every week.
Claude Code Masterclass
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