What hormozi-skills actually is
It's a free, open-source pack of 17 skills for Claude Code, built by a developer called Alex Smedile. A skill is just a folder of instructions Claude reads before it answers — and this lot teaches Claude to pull apart your offer the way Alex Hormozi does in $100M Offers.
It isn't a template you fill in. You describe your business in plain English — messy is fine, a voice-note-style brain dump is fine — and Claude interviews you one question at a time before it writes anything. What you get back are real documents saved to your computer: your offer, your pricing, your objection responses, your landing page copy. Files you can open, argue with and edit.
17 skills, one job each
Call one on its own when you know what's broken — pricing, hooks, objections — or hand the whole thing to the orchestrator and let it decide.
11 finished documents
OFFER.md, PRICING.md, OBJECTIONS.md, HOOKS.md, LANDING_PAGE.md and the rest, written to an output folder in one sitting.
It interviews you first
One question at a time, each with a suggested answer if you're stuck. Which means the output is about your business, not a generic coach's.
MIT licence, genuinely free
No account, no trial, no upsell hiding at the end. You can use the output on client work.
The real repo
Have a poke around before you install anything — the README lists every skill: github.com/alexsmedile/hormozi-skills
Install it in one line
No download page, no setup wizard. Open Claude Code, paste this, and it wires itself in:
That's the whole install. If you'd rather type the commands yourself, the README's two lines do exactly the same job — /plugin marketplace add alexsmedile/hormozi-skills then /plugin install hormozi-skills@hormozi-skills. It works in Codex and Cursor too.
Start it in its own folder
The skills write files as they go. Open Claude Code in a fresh empty folder (call it something like my-offer) so everything it produces lands in one place instead of scattering through a project you care about.
Which skill for which job
Seventeen skills sounds like a lot to learn. You won't touch most of them. These four cover the problems that actually cost you money — grab the prompt that matches the thing bugging you and swap the bits in brackets.
Your offer is vague → hormozi-offer
If you'd struggle to explain what you sell at a barbecue without waffling, start here. It builds the whole thing from scratch: who it's for, what's in their way, what you solve, and what the stack is worth.
Already have an offer that isn't landing?
Ask for audit-offer instead of hormozi-offer, and paste in your current sales page or the pitch you give on calls. It scores what's there and tells you the three things to fix first, which is far less work than starting again.
Your pricing is a guess → pricing-strategy
Most of us picked a number that felt safe and never revisited it. This one anchors the price to what the result is worth and hands you the words to say when someone asks why.
People keep saying "let me think about it" → objection-destroyer
That sentence almost never means what it says. This skill digs out the belief sitting underneath each objection and writes you a reply short enough to actually send.
Your sales page reads like a brochure → landing-page-copy
It writes the page section by section off the back of your offer document, so the copy and the offer finally say the same thing.
A worked example: the whole lot in one go
If picking a skill feels like homework, skip it. There's an orchestrator that runs them in the right order — market research first, then the offer, then pricing and value perception, then the sales layer on top. It works out which stage you're at and only runs what you need.
This is the prompt I'd start with on a brand-new offer. Paste your brain dump in, answer the questions, go make a coffee.
What lands in your output folder when it's done:
The honest catches
I like this repo and I'd tell a friend to install it. Read these four things first anyway, because nobody else is going to tell you.
It's Hormozi's framework, not gospel
The whole thing is one man's playbook — a good one, and it's made a lot of people a lot of money, but it was built for high-ticket businesses that sell on the phone. If you run a $19 template shop or a low-cost membership, chunks of it won't fit your world. Take the thinking and argue with the specifics.
It will push you to charge more. Every time.
These skills are built to raise your price — that's the design, not a bug. And most of us do undercharge. But it means the first number Claude gives you will make your stomach drop. Sit with it for a day before you dismiss it, then sanity-check it against what your actual market pays, not what a US coaching business pays.
Free repos change, and sometimes disappear
This one's MIT licensed and it's been sitting there happily, so it's not going anywhere today. But it's a side project, not a product with a support desk — no roadmap, no help if it breaks. If you get value out of it, run git clone https://github.com/alexsmedile/hormozi-skills and keep your own copy.
It writes documents, not results
What you get is markdown files. Very good markdown files. But you still have to put the price up, push the page live, and say those objection responses out loud to a real human who might say no. Nothing in here sells for you — it just means you turn up with a much better answer.
Ready to go deeper?
Three more ways to put AI to work in your business.
Wright Mode Membership
Join a community of women entrepreneurs implementing AI and automation in their businesses. Live calls, templates, and ongoing support.
Claude Masterclass
Learn how to use Claude like a pro. From prompting fundamentals to building real workflows that save hours every week.
Claude Code Masterclass
Go past the chat box. Build automations, process data and make your own tools with Claude Code — no developer experience needed.