The brief
Peta runs Professional Babe and a paid membership and mastermind for Give Good Email. She wanted to bring AI to her members — but she had a high bar for who delivered it.
"It was important to me to bring in an expert that I knew could command a (Zoom) room and deliver change in one hour."
Her members weren't AI beginners, either. They were daily users. So the session had to go beyond the basics and still land with people who already knew their way around the tools.
The session
Brooke ran an online workshop for the membership — one hour, one room, real change.
The turning point for the group wasn't a tool. It was a shift in how they saw what AI could do:
"The sheer capability of AI — and the ability to make it your own with how you could prompt it and create your own GPTs."
The way it was delivered mattered just as much as the content:
"Easy to understand and inspiring. Brooke makes it seem really fun and achievable, and she made everyone want to get into it and give it a go."
How it landed
The response from Peta's members says it best:
"They LOVED her. People have rated it their favourite call to date."
Since the workshop, members have talked about using what they learned to help with their email creation and planning — and the group is comfortable and genuinely excited to keep going.
The outcome
For Peta, the return on investment showed up on two fronts. The workshop became a real value-add that makes joining her membership more worthwhile — and it took the mental load of teaching another skill off her own plate.
Asked whether she'd book Brooke again or refer her, Peta didn't hedge: "Hell yes."
In Peta's words
"In a world where everyone positions themselves as an 'expert', be assured that Brooke actually is. If you want to bring in an expert guaranteed to get your people excited, deliver change, and leave with a game plan they'll actually use, I 10/10 recommend bringing Brooke in."
