The journal — Wright Mode

the journal

Notes from inside the build.

This is where I write longer-form on AI strategy, systems, and the neurodivergent founder life — the stuff that doesn't fit in a caption.

The things I'm actually thinking about while I build.

AI TOOLS·21 MAY 2026

Claude Cowork Small Business Plugin: 31 skills that run your operations for you

The Claude Cowork Small Business Plugin gives you 31 pre-built skills — invoice chase, Monday brief, lead triage, CRM cleanup. Here's how to install it, customise it for your business, and decide when to use a plugin vs a single skill.

SYSTEMS·20 MAY 2026

Automate Instagram carousels with AI: 1 TikTok → 5 branded posts a week

I haven't manually made an Instagram carousel in months. One n8n workflow turns every TikTok I post into a fully branded carousel, automatically — here's the exact setup.

SYSTEMS·20 MAY 2026

4 business automations you can build this week (no tech skills needed)

Four real automations I run in my own business — what they do, how they're wired, and why they each took less than an hour to build. No code, no expensive tools, no developer.

AI TOOLS·20 MAY 2026

Claude Code for non-technical users: build real business systems without a developer

I built a personalised member onboarding system in 30 minutes with Claude Code. No developer, no tight-form subscription, no manual work — and zero coding background. Here's exactly how, written for non-technical founders.

AI TOOLS·20 MAY 2026

How to build a sales page with Claude Code (the build that made me $20k+)

Claude Code built a complete sales page for my masterclass in under 10 minutes. Stripe payments wired in, deployed live. Over $20,000 in revenue later, here's the exact build.

AI TOOLS·20 MAY 2026

Claude Cowork tutorial: the three levels of leverage (beginner to expert)

Claude Cowork just dropped and most people are using it like a chatbot. It's not — it's an AI assistant that can actually run workflows on your computer. Here's the three-level path from organising your downloads folder to fully automated content systems.

AI TOOLS·20 MAY 2026

Claude vs ChatGPT for business: which one should you actually use?

I use both. But for actual business work — proposals, strategy docs, client systems — Claude wins in three specific ways ChatGPT doesn't. Here's the honest breakdown for women in business deciding where to start.

AI TOOLS·20 MAY 2026

How to build an AI lead magnet that actually prints email subscribers

A PDF lead magnet from 2019 isn't going to cut it any more. Here's how to build an interactive AI-powered lead magnet — quiz, assessment, or tool — that gives people a real result and lands them in your email list with intent.

SYSTEMS·20 MAY 2026

Claude skill systems: how to wire skills together into real workflows

Downloaded Claude skills are generic, bloated, and still built for one task at a time. Real business work is a chain of tasks — here's how to wire small skills together into orchestrated systems that run end to end.

AI TOOLS·20 MAY 2026

How to use Claude projects and skills (the two features that actually matter)

Most people who've switched to Claude are still using it like a chatbot. Projects and skills are the two features that turn it into a real operating tool — here's how to set both up properly.

AI TOOLS·20 MAY 2026

NotebookLM for content creation: a free competitor research system that beats $30/month tools

I loaded 50 of the best YouTube creators into NotebookLM and had a full content framework in 30 seconds. People pay $30 a month for tools that do this — NotebookLM does it for free. Here's the workflow.

STRATEGY·22 APR 2026

How to build an AI strategy that actually works for your business (not against it)

Most founders are using AI like a search engine. That's not a strategy — it's a habit. Here's what an effective AI strategy actually looks like, and the step-by-step framework I use with clients.

ADHD·08 APR 2026

Running a business with ADHD: why I built AI systems to save my sanity (and yours)

I got diagnosed with ADHD at 35. A month later, autism too. Traditional business advice was never built for brains like ours — so I built my own systems using AI. Here's what actually works.

SYSTEMS·25 MAR 2026

Stop wasting your AI meeting notes: 7 ways to turn transcripts into business gold

Your AI notetaker is making transcripts that sit in Google Drive purgatory. They're not admin paperwork — they're untapped strategy, hidden insights, and your next competitive advantage.

STRATEGY·12 MAR 2026

The real cost of DIYing your AI strategy

You've been watching tutorials, saving prompts, testing ChatGPT here and there. But there's a massive difference between using AI and actually having an AI strategy that works — and the gap is costing you more than you think.

VOICE & BRAND·26 FEB 2026

Stop using ChatGPT wrong: the interview method for AI content that actually sounds like you

When you ask ChatGPT for content ideas, it spits out something generic that could've come from anyone. The fix isn't a better prompt — it's flipping the whole relationship. Let AI interview you instead.

AI TOOLS·10 FEB 2026

You're using ChatGPT wrong (and that's okay)

Eight practical ChatGPT hacks that turn it from a smarter Google into a coworker, strategist, and second brain. None of the LinkedIn 'optimise your synergy' nonsense — just stuff that actually works.

STRATEGY·28 JAN 2026

AI strategy vs. using AI: why most small business owners get it wrong

Smart, capable founders are confusing using AI with actually having an AI strategy. Once you see the difference between the two, you literally cannot unsee it. Here's how to tell which one you're doing.

STRATEGY·22 JAN 2026

AI slop isn't working anymore: your AI strategy for 2026

Everyone jumped on the AI train in 2025 and now everything sounds identical. The real leverage in 2026 isn't using more AI — it's building it into how your business actually runs.

STRATEGY·19 JAN 2026

The uncomfortable truth about AI and your skills

Every time you outsource something to ChatGPT, you erode that skill. That's fine — if you've chosen it. Most people haven't. Here's what real AI literacy actually means.

AI TOOLS·15 JAN 2026

The AI tool overwhelm is real: the stack I actually use every day

Your feed is screaming about a new AI tool every five minutes. Most of them won't exist in a year. Here's the realistic stack I'd actually notice if it disappeared tomorrow — and the ones I've quietly ditched.

STRATEGY·12 JAN 2026

How I built my AI education business — without a technical background

No computer science degree. No engineering background. Just one good workshop, taught obsessively, until the WA government came knocking. Here's the full breakdown you can steal.

STRATEGY·08 JAN 2026

Why your AI strategy is failing (and how to fix it)

Most founders are using AI like a fancy search engine and wondering why everything sounds generic. Here are the three mistakes I see everywhere — and how to fix them without throwing your laptop.

SYSTEMS·05 JAN 2026

The STACK framework: how to build AI systems that actually scale your business

Random acts of AI get you maybe 30% productivity gains. Systems get you 300%. The STACK framework is the five-step method I use to build AI that sticks — without overwhelming your team.